Renewables

PTS has been an advocate of renewable energy technology for a number of years and opened its dedicated renewables branch in 2008, the first facility to use working displays to educate installers. With the evolution of the renewables market in the UK, PTS are now leading the way in the supply of renewable energy products direct to its customers.  PTS decided it was about time they updated their marketing collateral to illustrate the diverse range of renewable products they stock, which are available within their 300 branches.

The new Renewables guide is the first PTS brochure to solely promote Renewable and Sustainable Energy products.  We designed a 56 page A4 product guide depicting products which are available under section headings such as ‘Solar Thermal’ and ‘Rainwater Harvesting’.  This involved collating and artworking information from over 30 of PTS’ suppliers.  Using emotive imagery to represent the different elements, together with product images and product features and benefits, this clear and concise brochure offers a great overview of PTS’ Renewables offering.  This brochure will be used as a key sales tool for branches to use to help sell and advise on the various renewable ranges.    

The BSS Group is established as one of the UK’s leading companies supplying both the industrial and domestic markets with heating, plumbing, process and mechanical services equipment. Plumbing Trade Supplies forms part of the Domestic Division of The BSS Group and have always supplied a comprehensive range of bathroom, heating and plumbing products to a wide range of customers.

I’m making T2 a success by…

We have been asked by Heathrow Airport to create a set of internal stakeholder communications to create a buzz of excitement and engage them in the redevelopment of Terminal 2.  Initially we have designed a bi-monthly newsletter, ‘T2 Taking shape’, which has been emailed to staff outlining the construction programme and key milestones for the project.  Following this we designed a series of posters which depict staff’s individual involvement in the T2 project.  Three of these poster designs, along with matching tent cards, have just been printed and will be circulated throughout Heathrow.

Leicester: The Ultimate Guide

If you live in or around Leicestershire then you may have already seen the latest project we’ve been involved in – ‘Leicester: The Ultimate Guide 2011’.  After a successful pitch to Le-One (City Centre Management), we were asked to create the initial design and guidelines for this booklet, which is filled with eye catching imagery and vibrant colours.  This 132 page booklet was delivered to over 47,000 houses across Leicestershire and 3,000 businesses in Leicester promoting all that is fabulous about Leicester City Centre.

Short-list announced

 

The short-lists have been announced for Design Week & Marketing Week’s ‘The Blade Awards 2011′ … and Creative Triangle are delighted to announce that we have been short-listed in the Design category for Lafarge’s ‘A journey of discovery’ book!  The Blades are a creative award scheme judged solely by clients, and review creative execution. The judging panel looks for memorable creative communications and appraises how brilliant ideas can achieve brand buzz and brand vitality.

Something more concrete…

The first edition of Lafarge Readmix’s quarterly internal newsletter needed to enthuse and inspire and Creative Triangle, having a vast amount of experience in designing newsletters and magazines, were straight on the job! The aim of having a newsletter dedicated to the Readmix sector of Lafarge was to encourage the nationwide teams to share stories and connect with each other. 

We created a template for the newsletter that was both readable and exciting.  We balanced the longer feature stories with shorter ‘Did you know…?’ snippets and images for accessibility – even if the reader only had time to skim read the newsletter they would still be able to absorb some of the content. 

The newsletter has just been sent out to over 400 of Lafarge’s staff and we are looking forward to the next one!

Postgraduate campaign

University of Lincoln

‘Think past our brand guidelines…reach a vast audience…inspire the unknown’ were all part of the University of Lincoln’s recent brief for the design of their new marketing literature aimed at prospective postgraduate students.  Postgraduate students are probably the hardest audience for the University to market itself to – having the largest age range, coming from a mix of different backgrounds and all having different life experiences.  We were given the task of producing a poster and a postcard advertising the University’s Postgraduate Open Days.  The collateral needed to inspire, motivate and encourage prospective postgraduate students, through the use of uplifting imagery and colours we have created a design that rings positivity and freedom.

PTS Buying Solutions

 

We have recently completed a new A4 brochure for PTS, Plumbing Trade Supplies.  The new brochure is titled ‘Buying Solutions Supplier’ and has been produced to target social housing providers / buyers to illustrate the massive range of products available through the PTS network.  This 80 page sales brochure involved collating information from 30 of PTS’ suppliers and artworking the varying amounts of text and images into a consistent design throughout.  PTS will be using this new brochure as an important sales and reference tool for social housing landlords and public sector customers to use via the Buying Solutions EU Compliant Framework Agreement.

Congratulations to Heathrow Commuter

We would like to congratulate our client, Heathrow Commuter for their recent success at the London Transport Awards.  Heathrow Commuter, Heathrow’s airport sustainable travel team, won the Excellence in travel information and marketing award for their Save 75% off Heathrow Connect campaign – for which Creative Triangle designed the supporting material.

The campaign was described by judges as having ‘impressive results from a comprehensive marketing strategy’.

Half Price Fuel

Heathrow Commuter, Heathrow Airport’s sustainable travel team, launched a car share campaign in March promoting ‘Half Price Fuel’.  Heathrow has the largest car share scheme in Europe but still find that a savings message is the most affective way to generate awareness and recall amongst the 76,000 employees who are the potential target.

Our challenge was not only to come up with a memorable way of communicating ‘Half Price Fuel’ but to roll the concept out across lots of other mediums that would help to generate registrations to the scheme.

Our approach focused on creating a headline and graphic that worked like an illustration, it gave us a presence in print that we were able to scale up and down for online promotions on intranets, screens and emails and ultimately at registration events in the four terminals, which resulted in just over 500 employees joining the scheme that month. We also launched a new call to action through this campaign – a text service. Monitoring responses will help to establish a preference for getting in touch for the next one.

Bathrooms 2011

 

PTS

We have recently completed the design and artwork of PTS’ (Plumbing Trade Supplies) ‘Bathrooms 2011’ brochure. This is the 3rd year we have produced this successful brochure showcasing the latest range of bathrooms and accessories available across all 300+ PTS branches. 

We developed a fresh, contemporary design for the A4 brochure, aimed at the end-user, that effectively positions PTS as one of the leading distributors of plumbing, heating and sanitaryware in the UK. The 2011 brochure now includes prices for all products too.  We have already received very positive feedback from the client and we are very proud of the finished product – an attractive and user friendly piece of sales collateral.